15 cars with the worst dealer markups, up to $17,000 over MSRP

15 cars with the worst dealer markups, up to ,000 over MSRP

Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.

Jeep dealership in New York City
Jeep Wranglers are displayed at a Manhattan dealership.
Spencer Platt/Getty Images


On average, dealers are asking 10{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.

Used car lot with muscle cars
View of a used car dealership in Ridgewood, Queens New York on January 19, 2022.
Pablo Monsalve/VIEWpress/Getty Images

But that’s not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} over suggested sticker price.


That means if you want a hot model like a Jeep Wrangler,
Porsche Cayenne, or
Ford Bronco, you’ll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.
The Ford Bronco in a lake.
The new Ford Bronco.
Alanis King

Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.

According to the basic laws of supply and demand, they’re now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.


See the 15 models priced the highest above MSRP below. They’re ranked based on the percentage over sticker that dealers are asking.


The 2023 Ford Maverick Tremor pickup truck.
The 2023 Ford Maverick Tremor.

Asking price: 18.4{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $4,614 above MSRP

13. Jeep Gladiator

Jeep Gladiator Mojave
Jeep Gladiator Mojave.

Asking price: 18.5{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $8,478 above MSRP

2022 Lexus RX350L
2022 Lexus RX350L.

Asking price: 18.8{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $9,423 above MSRP

The 2022 Mini Hardtop.
The 2022 Mini Hardtop.

Asking price: 18.8{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $5,426 above MSRP

10. Mercedes-Benz GLB

The 2020 Mercedes-Benz GLB.
The Mercedes-Benz GLB.

Asking price: 19{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $7,650 above MSRP

2020 Chevrolet Corvette_KL_43
2020 Chevrolet Corvette.
Kristen Lee/Business Insider

8. Porsche Cayenne

The Porsche Cayenne.
The Porsche Cayenne.

Asking price: 19.6{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $16,750 above MSRP

Asking price: 19.9{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $8,335 above MSRP

Jeep Wrangler Unlimited.
Jeep Wrangler Unlimited.

Asking price: 20{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $8,877 above MSRP

4. Lexus RX450h

The 2022 Lexus RX450h.
The 2022 Lexus RX450h.

Asking price: 21.9{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $10,847 above MSRP

The 2022 Genesis GV70.
The 2022 Genesis GV70.

Asking price: 22.4{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $10,278 above MSRP

2. Porsche Macan

The Porsche Macan.
The Porsche Macan.

Asking price: 23.1{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $14,221 above MSRP

1. Jeep Wrangler

The Jeep Wrangler.
The Jeep Wrangler.

Asking price: 24.4{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} or $8,433 above MSRP