TVR Griffith Mounts a Two-Pronged Comeback: V8 and Electric

Les Edgar fell in love with Aston Martin in an uncommon way. 

“What got me into cars was doing work for the [U.K.] Ministry of Defence on professional head-up shows for fighters and submarines, and [from that] arrived a occupation of fitting a smaller cathode ray tube to a vehicle that would develop into the Lagonda,” recalls Edgar, a British tech entrepreneur. “And afterwards I just started collecting them, generally modifying them to make them a bit louder, a bit a lot more bushy.”

Soon Edgar would dive a great deal deeper. Aston Martin experienced been acquired by Ford in the late ‘90s, then Ford purchased Jaguar and both of those had been racing at Le Mans, and because it was inefficient to have two marques competing with every other, Ford dropped Aston Martin. 

“That just appeared crazy to me — Aston should be racing,” he enthuses. So he negotiated for the world license for stamina racing with Aston Martin, funding it individually. “Eventually it happened to me that I was investing very a whole lot of income on another person else’s model and thought it would be excellent if I could at least do this with ‘my’ vehicle.”

Enter, as Edgar puts it, “the Russian male.” That would be entrepreneur Nicolai Smolenski, who at the time owned a firm by the identify of TVR, but who’d shed curiosity and mothballed it. Edgar approached him and before long uncovered himself obtaining a sports activities motor vehicle organization, with a look at to getting back again to racing. But very first matters to start with. Next calendar year will see the opening of a new TVR manufacturing unit in Ebbw Vale, Wales, returning creation adequately to the U.K. To start with off the line will be the COVID-stalled, Cosworth-engined V8 Griffith, and an electric powered edition, much too.

“100{09e594db938380acbda72fd0ffbcd1ef1c99380160786adb3aba3c50c4545157} TVR should be back again right here in the U.K. It’s component of its appeal. And British luxurious merchandise, which is what we’re actually talking about in this article, do really properly globally,” stresses Edgar. “But you have bought to get it appropriate.”

Les Edgar leans over the new TVR Griffith V8 sports car

Les Edgar (still left) with the manufacturer new TVR Griffith V8.


It’s at the factory that the prototypes for new TVR products will be made more than the coming months. After creation tooling is in position, crash testing can stick to and total-on production can proceed. It will be a historic second in sports activities vehicles, not just for British ones. This yr marks TVR’s 75th anniversary it was in 1947 that the organization was launched by Trevor (TVR) Wilkinson in Blackpool, England, employing his ground breaking strategy of fitting a glass-bolstered plastic human body to a multi-tubular chassis to develop cars that weighed significantly the very same as a compact saloon of the time period, but with some four times the electricity. 

The business enterprise observed tumultuous times — with numerous a around personal bankruptcy and improvements of ownership — but by means of the 1990s and early 2000s manufactured the likes of the Chimaera, Cerbera, Tuscan and Sagaris, most of each design, unconventional for the car or truck market, built in-house. But in 2007 TVR went into receivership, with Smolenski well obtaining again the legal rights to the brand name. 

“It’s a bit glib, but I do imagine you have to be a little bit bonkers to try to revive an aged British sports auto marque,” chuckles Edgar, who manufactured his money in laptop or computer games, again in 1995 promoting his Bullfrog Productions to Digital Arts, one particular of the largest video clip video game publishers. “It’s so effortless to establish what other men and women are now setting up. You require to establish one thing exceptional and then you need to persuade folks that it is great to have one, simply because no one wants a sports activities automobile. They want one particular.”

To supporters of TVR — and Edgar says he underestimated just how a lot of and enthusiastic they are — that suggests vehicles that are quickly, of system, but also “unapologetic British bruisers: bespoke, loud, outrageous and in a weird color. A TVR has a level of variation. It is lesser, two seats, rear-wheel generate, entrance-engined, manual gearbox and that is it. It is not a GT.” As he contends, a two-in addition-two is not a legitimate sports activities automobile. The challenge is getting a industry for that difference. 

“Ask [car enthusiasts] about TVR and they say they love it. Check with them if they’d get 1 and they are knowledgeable they are heading out on a limb,” he explains. “When you fall your TVR keys on the bar are your mates likely to say ‘My god, what have you finished?!’? No one is likely to say that if you fall keys to a Porsche. But there will be four other sets of Porsche keys on the bar as well. Most persons never dare to be unique. And not all people will like what we deliver. But you only have to have a number of.”

The interior and dashboard of the new TVR Griffith V8 sports car

As Edgar places it, a TVR is “smaller, two seats, rear-wheel travel, entrance-engined, handbook gearbox and which is it.”


The snag is that establishing and tooling this kind of differences expenditures a lot of dollars, and to make that cash again you have to offer a large quantity of cars and trucks, “and there is no substantial volume of vehicles in the athletics auto sector,” claims Edgar. That means tooling has to be utilised for a prolonged time, which in convert means that a marque’s successive launches are likely to not seem radically diverse from the motor vehicle ahead of.

That’s the place Gordon Murray arrives in. Even though not perfectly-recognized exterior of the effectiveness car or truck globe, in it he’s a style and engineering legend. It was Murray who made the McLaren F1 highway motor vehicle. TVR signed him up for his magic touch with airflow. If other manufacturers seek out to make improvements to handling performance by introducing much more and much more electronics, Murray is all about undertaking so by means of enhanced aerodynamics. “He’s the god of aerodynamics,” Edgar laughs.

But with Murray will come his proprietary iStream production procedure. Anything like an evolution of Trevor Wilkinson’s method, the design features a body that supports the large parts of a car — the engine and the suspension — which is then encased with glued-in carbon fiber panels for power and, ultimately, the entire body, which performs no structural position. That makes the resulting automobile very light but also implies that by just retooling the human body TVR is freer to make brief-run variations to its types, and maintain items fresh in the procedure. 

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That sort of considering is reflective of a transform of perspective in British sports auto manufacturing that has, about the previous two decades, witnessed it “move on, and astonishingly so, in top quality and in mentality,” Edgar reckons. Apart from, any inadequate track record that it experienced was really shared throughout the sector it wasn’t that extended back, he contends, that all sports automobile producers, without the need of exception, supplied goods with “idiosyncratic but somewhat lovable faults that were meant to be endearing.” 

“You could expend £250,000 on an Aston and it would not get started,” claims Edgar, “but you’d say ‘Well, that is Ok, it’s an Aston.’”

That won’t fly now. Today’s athletics car buyer is, he indicates, less of a petrolhead than preceding generations, and so less tolerant of charming mechanical hiccups. These times, the customer is getting fewer into a culture, and far more into an item that, he says, “has to be as fantastic and as responsible as their VW. So we could not drag with us the outdated TVR techniques.”

The rear of the new TVR Griffith V8 sports car driving down the road in the U.K.

“Most individuals never dare to be different. And not all people will like what we develop,” suggests Edgar. “But you only need to have a couple of.”


Does Edgar be concerned about leaving behind much too substantially of these strategies, like the guttural engine notes of older TVRs? The inescapable change in direction of electric motors will certainly denude the model of some of its identity, will not it? 

“A 12 months in the past I would have reported, ‘Oh my god, how can we probably manage to go electrical?’ Not when sound is this kind of a massive element of a TVR. But we have no choice. We have to deal with points so what will come out is still a TVR,” he suggests, hinting at ways the rejuvenated company is now doing work on providing their electric powered powertrains a seem that’s neither amplified nor synthetic. 

What’s extra, he thinks the change to electrification could actually perform in TVR’s favor — and not just since Ensorcia, a lithium firm, is an investor in the brand. For way too extensive, he suggests, athletics car or truck brands have competed in part on claims to have shaved yet another 10th of a second off their to 60 mph statistic. With electrification, all efficiency automobiles — certainly, all cars and trucks — are likely to speed up really rapidly. That leveling, he argues, will switch the highlight the moment all over again towards the driving expertise. The lightweight mother nature of TVR cars suggests that, even with a hefty battery, they’ll keep an useful nippiness, and, considering that considerably less fat necessitates much less electricity, an environmental story to tell too.

“I believe the focus will be in enjoyment, in the sense of: are you driving the car or truck or getting driven by it?” Edgar states. “The pattern has been away from drivers sensation the car or truck, and for cars to do most of the driving, which can be a superior attribute observing as most of us are truly not very good motorists. But a sporting activities automobile has to be involving. A TVR just has to be entertaining.”