The Los Angeles Dodgers signed a multi-12 months partnership arrangement with Advance Automobile Elements, building the enterprise the team’s formal automobile areas retailer.
The exceptional agreement also involves rights for Carquest Auto Components, an automotive pieces retailer owned by Progress, to also serve as the Dodgers’ official automobile pieces retailer. Also, DieHard batteries, which are owned and offered by Advance and Carquest, will have the designation as the Dodgers’ formal car or truck battery.
The sponsorship offer brings Progress Car Pieces signage to Dodger Stadium, moreover the use of Dodgers logos in their retail spots and collaborating on community initiatives.
Progress is serving as presenting sponsor for the split doubleheader at Dodger Stadium on May well 17. As part of the activation, admirers attending either video game will acquire an unique Mexican Heritage Dodgers jersey that functions Advance branding.
“Our goal is to align with profitable corporations that share our dedication to serving communities,” Progress government vice president of merchandising, internet marketing and e-Commerce Jason McDonell reported in a statement.
“The Dodgers have a longstanding custom of excellence on the subject and in the L.A. local community and their lovers are passionate about caring for their autos, building this partnership a residence operate. We seem forward to serving L.A. location enthusiasts with top quality parts and winning assistance whilst cheering the Dodgers as they glimpse to progress to one more planet championship.”
The partnership will come as Progress continues their expansion in California and in specific the Los Angeles market.
“We’re psyched to welcome Advance Auto Elements as our formal auto components retailer to our partnership family members,” Dodgers senior vice president of world partnerships Corey Norkin mentioned. “We glimpse forward to assisting them further their advancement in Los Angeles and obtaining them be a component of the incredibly well-liked Mexican Heritage Night.”
The Dodgers lately employed SPORTFIVE to protected partnerships, with a aim on discovering the field presenting sponsor at Dodger Stadium and jersey patch settlement.
SPORTFIVE will use their considerable current market intelligence, achieve and world-wide income community to identify and protected best partners for the Dodgers, no matter whether domestically or internationally. The Dodger Stadium presenting spouse will contain branding and additional promoting possibilities.
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