Advance Auto Parts Advances Into IndyCar With Sponsorship Deal

Progress Automobile Sections is just one of the foremost automotive aftermarket elements providers in the nation. The corporation is advancing its message further more by agreeing to a partnership with IndyCar.

Advance Car Areas
(NYSE: AAP), declared a multiyear agreement to develop into the formal sponsor of IndyCar’s checkered flag used at every NTT IndyCar Sequence race as a result of the 2025 time. Progress Car Parts will also grow to be the formal automotive aftermarket organization for IndyCar.

The partnership connects Advance’s unique logo, which characteristics the checkered flag icon, with the legendary flag NTT IndyCar drivers battle for at the conclude of every race.

By the agreement, Advance also gets to be the formal automotive aftermarket retail husband or wife of IndyCar and Indianapolis Motor Speedway (IMS).

Advance’s marks will be exhibited on the legendary IMS Scoring Pylon and other digital boards through the “Racing Cash of the World” for its signature situations, which includes the Indianapolis 500 introduced by Gainbridge in May perhaps and the Brickyard Weekend tripleheader in August.

“We’re honored to welcome Advance Automobile Areas to equally the IndyCar and Indianapolis Motor Speedway family members,” reported Mark Miles, president & CEO Penske Leisure Corp. “Advance is a earth-course and very highly regarded manufacturer, and the fantastic spouse emblem to display on the checkered flag welcoming our NTT IndyCar Collection drivers to the end-line at the legendary Lawn of Bricks and throughout all of our activities.”

There is also a charitable ingredient to Advance’s partnership with IndyCar during the 2023 period. As race-winning motorists strategically use “advance” as a verb in their submit-race interviews, Advance will gift profitable drivers a income prize to be donated to a charity of their selection.

That is a unique way to make certain solution placement.

“It’s a privilege to associate the Progress brand name and our checkered flag with all those utilized at the Indianapolis 500 and just about every IndyCar race,” said Jason McDonell, Advance’s govt vice president of merchandising, advertising and marketing, and eCommerce. “We know IndyCar supporters are amazingly passionate about the activity, its heritage and long run.

“Whether they are street-tripping to the up coming race or tackling their every day commute, race followers know we’ll be prepared with high quality car elements and skilled tips to assist them advance to their have checkered flag.”

Progress and IndyCar also will workforce up on a one of a kind content sequence viewable on the NTT IndyCar Series’ Facebook, Twitter, and Instagram. Leading into each and every race weekend, IndyCar will generate a movie emphasize reel celebrating the most enjoyable wins and checkered flag moments at that monitor, giving race lovers an prospect to witness some of car racing’s most historic wins however archived footage.

The 2023 NTT IndyCar Series period starts off with the Firestone Grand Prix of St. Petersburg offered by RP Funding on Sunday, March 5 (Noon ET on NBC, Peacock, IndyCar Radio Community).