7-Eleven Debuts ‘7Collection’

Photograph courtesy of 7-Eleven

IRVING, Texas 7-Eleven Inc. has introduced 7Selection, an on-line products shop curated for 7-Eleven “stans” or extraordinary enthusiasts. The shop functions exceptional clothing and add-ons inspired by 7-Eleven and its goods, this kind of as Significant Gulp and Slurpee.

The 7Selection store delivers brand followers classic t-shirts, hats and an assortment of memorabilia and present cards, kicking off the store with two collections:

  • The Autos of 7-Eleven Selection. “An ode to the brand’s automobile-loving lovers and the common #CarsOf7ELEVEn hashtag, this selection delivers the warmth and features famous threads, a trucker hat, motor vehicle decal and the legendary espresso-scented air freshener first debuted in Product 711. Speak about straight hearth. Oh, and where by car or truck? Here automobile.
  • The Slurpee Selection. “A celebration of the legendary, internationally regarded frozen beverage that has captivated 7-Eleven lovers for over 55 years, the Slurpee Collection encompasses each retro and modern Slurpee consume attire, equipment and collectibles. And never ignore, buyers can match their swag to their Slurpee and love $1 compact Slurpee beverages all 12 months extensive!”

“Over the previous 95 many years, 7-Eleven has become more than just a advantage store. It is a spot for snacking, a photoshoot backdrop, a audio video clip stage, a haven for motor vehicle lovers—and an essential staple in our customers’ life,” claimed Marissa Jarratt, 7-Eleven govt vice president and main promoting officer. “We hope this swag serves as yet another reminder to our buyers that we’re usually in this article to aid make their working day a little a lot more brilliant.”

For the 1st seven times, consumers will acquire 11% off all the 7Selection items employing the code 7Collection11, the company reported.

In separate promotions connected to “Brainfreeze Season,” 7-Eleven just lately released a contest that made available clients a opportunity to win apparel, footwear and equipment created in collaboration with Fanta, Dunkaroos and Reese’s by getting taking part solutions, and debuted a minimal-edition apparel selection with Additional time and Simple Otabor, a designer, entrepreneur and art curator, motivated by “Game to Eleven,” the phrase popularized by pickup basketball. The streetwear-meets-sportswear models function Slurpees and Major Gulps intertwined with basketball themes. Included in the selection are 7-Eleven and Speedway-branded hoodies, T-shirts, hats and mesh shorts.

Irving, Texas-primarily based 7-Eleven operates, franchises or licenses additional than 77,700 convenience stores in 19 countries and locations, which include about 13,000 in the United States, which include about 9,500 below the 7-Eleven banner, around 3,800 under the Speedway banner and about 500 below the Stripes flag, as very well as the Laredo Taco Company and Increase the Roost Hen and Biscuits brand names.

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